Techotic

Burger King is set to launch the world’s most expensive ‘bling’ burger ever at a fast food restaurant.

The burger is going to cost £95 ($185 USD), will even make Guinness World Record history, beating 1994’s American Double Truffle Burger, which cost only £65 ($115 USD).

The flame grilled Wagyu Beef, topped with white truffles in an Iranian saffron and truffle bun is simply called The Burger and is only available in the UK.

The Burger is said to be: The world’s most succulent Japanese beef complemented with white truffles, onion tempura prepared in Cristal champagne and Italy’s finest Pata Negra prosciutto.”

Restaurant critics have dismissed the burger as just the latest stunt in a marketing craze which has seen Selfridges charge £85 for a sandwich and Peter Jones, the Sloane Square department store, ask £50 for a cup of coffee pre-digested by a Civet cat.

Jasper Gerard, The Daily Telegraph’s restaurant critic said: “This is just a PR stunt, even more absurd than the coffee costing virtually as much as a semi-detached house in Crewe.

“Burger bars are desperate to move up market as more people question why they are filling their bodies with fast food. But who will really spend £95 in Burger King?”

David Kisilevsky, vice president of marketing at the fast food chain, said: “The Burger is an extension of Burger King’s quality burger menu and is aimed at burger aficionados, looking for the ultimate burger taste experience.

“It reflects our ongoing commitment to producing the best quality burgers for a range of different pockets and reinforces our quality credentials.”

[via telegraph]