Benn Jordan of The Flashbulb Trying to Give a Message
Benn Jordan aka The Flashbulb (Google it if you’ve never heard of him) has recently posted a quite lengthy article about his music sales, online and offline music retailers and other important things in the industry that surrounds him. He posted this on private torrent site What.cd, but it has since spread to other sites in hopes of getting a lot of publicity. I quote from the article - “Alphabasic is currently in a legal battle against Apple because NONE of our material (Sublight Records included) receives a dime of royalty from the vast amount of sales iTunes has generated using our material.” this is obviously very very wrong. So wrong that I made the text bold. Naughty naughty Apple. I hope those bitches get slapped and Sunlight Records and others start to get what they deserve. You can read the whole article below, if you wish.
“Hello listener…downloader…pirate…pseudo-criminal…
If you can read this, then you’ve more than likely downloaded this album from a peer to peer network or torrent.
You probably expect the rest of this message to tell you that you’re hurting musicians and breaking just about every copyright law in the book. Well, it won’t tell you that.
What I would like to tell you is that my record label understands that a large portion of people pirate music because it is easier than buying it. CDs scratch easily, most pay-per-download sites have poor quality and ****ty DRM protection, and vinyl is near impossible to find or ship without hassle.
In many cases I wonder why people buy CDs at all anymore. A few like the tangible artwork, some haven’t adapted to MP3s yet, but most do it because they have a profound love for music and want to support the artists making it. Kind of restores your faith in humanity for a moment eh?
So, now what?
Like the album? About to go “support the artist” on iTunes?
Well, don’t.
Alphabasic is currently in a legal battle against Apple because NONE of our material (Sublight Records included) receives a dime of royalty from the vast amount of sales iTunes has generated using our material.
Want to buy a CD just to show your support?
If you don’t particularly like CDs, don’t bother.
Retailers like Best Buy and Amazon spike the price so high that their cut is often 8 times higher than the artist’s. Besides, most CDs are made out of unrecyclable plastic and leave a nasty footprint in your environment.
If you do particularly like CDs, buy them from the label (in our case, alphabasic.com). After manufacturing costs are recuperated, our artists usually receive over 90% of the actual money coming out of your wallet.
In addition, all of our physical products are made out of 100% recycled material.
Want to show your support?
Go here and browse our library of lossless, DRM-free downloads.
Already have that?
Then feel free to donate whatever you want to your favorite artist. 100% will go directly to them.
Hell, you can even donate a penny just to thank the artist.
If you really like ‘The Flashbulb - Soundtrack To A Vacant Life’ and want to show your support without it going to greedy retailers, distributors, and coked-up label reps, then click the button below.
[link to http://www.alphabasic.com/index2.htm ]
If you send us your mailing address, Alphabasic may occasionally send you various goodies (overstocks, stickers, even rare CDs) in appreciation and encouragement for your support.
Thanks for reading.
Who knows if my little business plan here will work to fund new releases, but even failure is better than the crappy label/distributor/retailer system musicians have suffered from for over 50 years.
We hope you enjoy the music as much as we do releasing it.
Finally, if you plan on sharing this release, please include this file. The only reason it is here is to show the listener where he can support his favorite artists!”
Benn Jordan
CEO - Alphabasic Records




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2:45 pm on February 2nd, 2008
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12:05 am on June 20th, 2008
Nice…very very nice,